© 2017 LPK, Inc. All rights reserved.

LPK is a global brand experience agency.

LPK - lpk.com -© 2017

GENEVA

MARCH 22nd   |  @NODO, 6:30 

LOUISVILLE

AUGUST 14th   |  @DECCA, 6:30

CINCINNATI

SEPTEMBER 14th   |  @SOTTO, 6:30

'Spotting Tidal Waves'

LONDON

APRIL   |  @ P. Franco, 18:30 

REQUEST AN INVITATION

“Proof & Future”

CINCINNATI

OCTOBER 10th   |  @SOTTO, 6:30 

REQUEST AN INVITATION

Bullets Before Cannonballs

CINCINNATI

SAN FRANCISCO

OCTOBER 2nd   |  @FOREIGN CINEMA, 6:00 

REQUEST AN INVITATION

'The Benefits (and Burdens) of Being Big'

SAN FRANCISCO

LPK + P&G Alumni Summit


LPK is a global brand and innovation consultancy.

© 2020 LPK, Inc. All rights reserved. The images used by LPK are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.

© 2020 LPK, Inc. All rights reserved. 

The images used by LPK are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.

LPK is a global brand and innovation consultancy.

'Bullets Before Cannonballs'

“David, Meet Goliath”

CINCINNATI

OCTOBER 30th   |  @SOTTO, 6:30 

REQUEST AN INVITATION

Improving Healthcare

CINCINNATI

LPK + Premera Blue Cross

SAN FRANCISCO

OCTOBER 2nd   |  @FOREIGN CINEMA, 6:00 

REQUEST AN INVITATION

'The Benefits (and Burdens) of Being Big'

SAN FRANCISCO

REQUEST AN INVITATION

MONTREAL

MAY 23rd   |  @Baba Yaga, 6:30 

“The Future of GO”

REQUEST AN INVITATIONREQUEST AN INVITATION

MARCH

Busting Innovation’s Roadblocks

ATLANTA

Bhavik Joshi, Head of Insights

Unconventional Ways of Observing and Understanding the Human Condition

Learn More

We'rein constant pursuit of human truths — the way people really feel about the world around them. What they admit, what they don’t. What they detest, and what they desire.

In this 60 minute talk Bhavik Joshi, Head of Insights will share 5 unconventional ways of observing and understanding the human condition, from standup comedians to co-creating with social media influencers.

As more organizations invest in scaling their innovation capabilities, naturally they’re hiring experts from innovation-mature orgs. to help lead their efforts.

It’s a common phenomenon: Innovation Vets in Rookie Orgs.

For those vets, the challenge isn’t “getting the work done”. They’ve been around the block, know the methods and tools and have the war stories and success stories to prove it. While they have C-Suite support, the list of challenges facing these vets is unlike they've encountered before.

Innovation Veterans in Rookie Organizations

Growth.

Growth.

Increase Your Odds of Success

Answer 10 quick questions and our innovation experts will create a personalized report of tools and insights.

12 VIRTUAL WORKSHOPS TO ENERGIZE & EDUCATE

Innovation Success Probability Assessment

Your responses and information will remain private.

Learn More

Leading innovators succeed by outperforming on 10 Dimensions.

Discover how you stack up against the world's best and learn how to raise your innovation project's odds of success.  

Organizing an event for leaders and innovators?

Indochino

Behind every great joke is a powerful insight.

At LPK, we collaborate with a community of over 2,000 comedians to harness comedy's superpower: Lateral thinking

Every corporate innovator who wants to quickly and cheaply test their new proposition live in market is faced with a choice: Use your existing brand and risk damaging its equity OR create an entirely new brand.

Many efforts fail because teams lack a common language.

LPK's '7 Steps to Building an MVB for your MVP', guides innovators through the process of building a brand that's right-sized to your Minimum Viable Product.

Learn More

10 Talks

This time of year marketing and innovation leaders are planning their quarterly and annual off-site events - and searching for fresh insight and inspiring speakers.

Online or in-person, LPK's workshops and talks inspire teams, energize leaders and upskill your workforce.

to Spark your 2019 Offsite Event

LPK has 10 speakers ready to inspire your team on machine learning, AR/VR, trends & foresight, insights, cannabis, innovation and in-market experiments.

2020 Workshops & Talks

Searching for fresh inspiration and connection for your team?

Focused on employee upskilling, reskilling and training?

Hank McLendon | Emerging Tech Practice Lead

Leverage Emerging Tech to Your Advantage

Learn More

AR/VR, Machine Learning, Blockchain, Computer Vision, Voice and IoT… 

It can be difficult to separate tech hype from what's truly valuable. 

And that's the driving force behind Hank McLendon's Emerging Tech Workshop.  In this collaborative session, McLendon helps teams rapidly immerse and understand the potential of these six key technologies, discovering the most valuable applications for your business.

Eric Sillies | Innovation Director

Running Business Experiments: The Why, What & How

Learn More

When it comes to innovation and top line revenue growth, having an ample amount of ideas is not the problem. Knowing which ideas to prioritize and how to bring them to market is the biggest challenge innovators face. 

In today’s fast-paced world, how do you validate ideas quickly, cheaply, and above all, wisely? In this talk, Innovation Director Eric Sillies will discuss our Proto-selling methodology outlining the importance, methods and best practices innovation teams use to deliver low-cost, agile, and “in the wild” learnings before investing in costly development and full launch.

Nick Partridge | VP Innovation

Overcoming the 50 Roadblocks to Innovation

Learn More

The hunger for top-line growth has never been stronger. The belief in innovation’s potential has never been greater. 

The harsh reality? Innovation’s failure rate has never been higher. 

Led by Nick Partridge, VP, Innovation, our Roadblocks to Innovation Cards and Workshop help teams anticipate universal project pitfalls and overcome organizational barriers. Discover how to overcome and eliminate the true roadblocks as you build your innovation engine for growth.

Michael Wintrob | Chief Strategy Officer

The Next-Gen CPG Playbook for Uncertain Times

Learn More

Once upon a time, CPG offered the stability of reliable growth year over year. 

But the marketplace has been irreversibly altered by the evolution of technology, culture, and commerce. 

In this talk, LPK's Chief Strategy Officer, Michael Wintrob, will share the eight strategies and behaviors needed for brands—incumbents and upstarts alike—to grow and thrive in this newly chaotic environment.

Nathan Hendricks  |  Chief Creative Officer

Understanding the True Nature of Human Desires

Learn More

The most successful brands connect with their audience on a primal level, tapping the desires that drive consumer decision-making. 

In this interactive session, Nathan Hendricks, Chief Creative Officer at LPK, will help attendees discover and master a model of human motivation, based on our 16 universal and hard-wired desires. 

Innovation and design practitioners will find the model serves as a Rosetta Stone, unifying the varied disciplines and thinking styles required for today's gnarliest design problems.

Billy Thomas  |  VP Creative Excellence

Brand-Centric Experiences

Learn More

The influence of a brand on business is more expansive and far-reaching than ever. At least it should be. Branding efforts today have the opportunity to stretch far beyond the creation of visual assets or even the communication of compelling stories. Instead, brands must design dynamic ecosystems that deliver relevance, utility, and meaning.

During this session, Billy Thomas, VP of Creative Excellence, will provide context for this new paradigm, cite best-in-class cases, and share “next practices” for those looking to consider the entirety of the consumer experience through a brand-centric lens.

Ashley Edwards | Strategy Director, Trends

How to Win the New Brand Creation Game


New brands are everywhereand they’re not all startups. Across industries, parent companies now redirect funds from heritage brands to new brand creation. 

Why? In a word: growth. New brands enable companies to reach new consumers and new categories with nearly limitless innovation potential, all with ground-up control of the proposition control and lower risk than acquisitions. 

LPK’s seasoned brand-builder and trend forecaster Ashley Edwards unpacks the when, why and how of jet-fueled new brand creation.

Learn MoreLearn More

Challis Hodge | VP, Customer Experience

Finding Customer Experience Breakthroughs

Learn More

Every organization is facing change: new consumers, competitors and business models. The key to gaining competitive advantage and driving growth? Anticipating what tomorrow’s culture and consumers expect of your business. We call it Future Fluency.

Focusing on preparedness versus prediction, Jacobs, LPK’s Chief Growth Officer and longtime Futurist, leads an interactive session to help you unlock the power of trends and foresight. Together, you’ll uncover the emergent sociocultural shifts that have the greatest potential impact on your business, then strategize how to seize them to deliver growth. You’ll come away with a sharpened sense of what’s next, and the ability to translate change into new competitive edge.


2020's MOST CRITICAL TOPICS

Unconventional

Insights

Innovation

Roadblocks

Purpose-Driven

Branding

Human 

Desires

Next-Gen 

CPG

Emerging

Tech

New Brand

Creation

Brand-Centric

Experiences

Business

Experiments

Learn More

Claire Keys Pytlik | Creative Director


Finding Your Voice:
Break Through with Positioning & Tone

Tone of voice has always mattered for brands, but it’s never mattered more. From strategic foundations to verbal expression, your brand’s point-of-view—and the ability to express it sincerely and consistently—is vital for success in today’s climate.

In a deep-dive discussion, Creative Director and verbal specialist Claire Keys Pytlik will explore the makings of a challenger brand presence. Learn how to craft a differentiated market proposition, deliver it with a breakthrough voice and continue to evolve with compelling brand gestures—ultimately driving resonance and deeper connection with your consumer.


Learn More

Foresight

12

VIRTUAL

TALKS

TO ENERGIZE 

& EDUCATE

Indochino

Valerie Jacobs | Chief Growth Officer

Future Fluent

Every organization is facing change: new consumers, competitors and business models. The key to gaining competitive advantage and driving growth? Anticipating what tomorrow’s culture and consumers expect of your business. We call it Future Fluency.

Focusing on preparedness versus prediction, Jacobs, LPK’s Chief Growth Officer and longtime Futurist, leads an interactive session to help you unlock the power of trends and foresight. Together, you’ll uncover the emergent sociocultural shifts that have the greatest potential impact on your business, then strategize how to seize them to deliver growth. You’ll come away with a sharpened sense of what’s next, and the ability to translate change into new competitive edge.

Learn MoreLearn More

Future Fluent

Valerie Jacobs | Chief Growth Officer

AR/VR, Machine Learning, Blockchain, Computer Vision, Voice and IoT… 

It can be difficult to separate tech hype from what's truly valuable. 

And that's the driving force behind Hank McLendon's Emerging Tech Workshop.  In this collaborative session, McLendon helps teams rapidly immerse and understand the potential of these six key technologies, discovering the most valuable applications for your business.

Learn More

Leverage Emerging Tech to Your Advantage

Hank McClendon | Emerging Tech Practice Lead

Running Business Experiments: 

The Why, What & How

Eric Sillies | Innovation Director

When it comes to innovation and top line revenue growth, having an ample amount of ideas is not the problem. Knowing which ideas to prioritize and how to bring them to market is the biggest challenge innovators face. 

In today’s fast-paced world, how do you validate ideas quickly, cheaply, and above all, wisely? In this talk, Innovation Director Eric Sillies will discuss our Proto-selling methodology outlining the importance, methods and best practices innovation teams use to deliver low-cost, agile, and “in the wild” learnings before investing in costly development and full launch.

Learn More

Nick Partridge | VP, Innovation

Overcome the 50 Roadblocks to Innovation

The hunger for top-line growth has never been stronger. The belief in innovation’s potential has never been greater. 

The harsh reality? Innovation’s failure rate has never been higher. 

Led by Nick Partridge, VP, Innovation, our Roadblocks to Innovation Cards and Workshop help teams anticipate universal project pitfalls and overcome organizational barriers. Discover how to overcome and eliminate the true roadblocks as you build your innovation engine for growth.

Learn More

Michael Wintrob | Chief Strategy Officer

The Next-Gen CPG Playbook for Uncertain Times

Once upon a time, CPG offered the stability of reliable growth year over year. 

But the marketplace has been irreversibly altered by the evolution of technology, culture, and commerce. 

In this talk, LPK's Chief Strategy Officer, Michael Wintrob, will share the eight strategies and behaviors needed for brands—incumbents and upstarts alike—to grow and thrive in this newly chaotic environment.

Learn More

Nathan Hendricks | Chief Creative Officer

Understanding the True Nature of Human Desires

The most successful brands connect with their audience on a primal level, tapping the desires that drive consumer decision-making. 

In this interactive session, Nathan Hendricks, Chief Creative Officer at LPK, will help attendees discover and master a model of human motivation, based on our 16 universal and hard-wired desires. 

Innovation and design practitioners will find the model serves as a Rosetta Stone, unifying the varied disciplines and thinking styles required for today's gnarliest design problems.

Learn More

Ashley Edwards | Strategy Director, Trends

How to Win the New Brand Creation Game

New brands are everywhere—and they’re not all startups. Across industries, parent companies now redirect funds from heritage brands to new brand creation. 

Why? In a word: growth. New brands enable companies to reach new consumers and new categories with nearly limitless innovation potential, all with ground-up control of the proposition control and lower risk than acquisitions. 

LPK’s seasoned brand-builder and trend forecaster Ashley Edwards unpacks the when, why and how of jet-fueled new brand creation.

Learn More

Challis Hodge | VP, Customer Experience

Finding Customer Experience Breakthrough

Changing social, cultural and technological trends are impacting your customers' expectations. They feel empowered and expect speed, 24/7 service, immediate responses, personalization, omni-channel interaction, easy ecommerce and free delivery in hours not days.

Their expectations are changing daily, based on experiences with other companies, whether they're your competitors or not.

In this talk, Challis Hodge, head of Customer Experience at LPK, will discuss key trends shaping customer expectations, why they matter, and what you need to do to stay ahead of your competition.

Learn More

Jen Dusold | Innovation Director

Purpose-Driven Branding

Purpose and profit do not have to be mutually exclusive. 

A brand’s purpose contains the power to authentically resonate with consumers and culture, unapologetically drive sales, and ignite passion internally. 

In this talk, Innovation Director Jen Dusold lays the foundation for what makes a purpose-driven brand different than just having a brand purpose. Your audience will gain tangible steps to amplify and activate their existing brand purpose in a spectrum of ways, aligning with the hearts of their employees and the desires of their consumers.

Learn More

Billy Thomas | VP, Creative Excellence

The influence of a brand on business is more expansive and far-reaching than ever. At least it should be. Branding efforts today have the opportunity to stretch far beyond the creation of visual assets or even the communication of compelling stories. Instead, brands must design dynamic ecosystems that deliver relevance, utility, and meaning.

During this session, Billy Thomas, VP of Creative Excellence, will provide context for this new paradigm, cite best-in-class cases, and share “next practices” for those looking to consider the entirety of the consumer experience through a brand-centric lens.

Learn More

Brand-Centric Experiences

Customer

Experience

Future

Fluent

UNCONVENTIONAL

INSIGHTS

Organizing an event for leaders and innovators?

Searching for fresh inspiration and connection for your team?

Focused on employee upskilling, reskilling and training?

Online or in-person, LPK's workshops and talks inspire teams, energize leaders and upskill your workforce.

Resonant brands are built on an enduring human truth. 

We're in constant pursuit of such timeless and universal human insights— the way people really feel about the world around them. What they admit, what they don’t. What they detest, and what they desire. It’s always a struggle to coax wholly authentic perspectives from people—we’re conditioned to be polite, considerate, at times withholding and private.

In this 60-minute talk, Bhavik Joshi, Strategy Director and Head of our Insights Practice, will share five unconventional ways of observing and understanding the human condition, from standup comedians to co-creating with social media influencers.

Bhavik Joshi | Strategy Director, Insights Practice Lead

The Origins of Our Insights

Resonant brands are built on an enduring human truth. 

We're in constant pursuit of such timeless and universal human insights—the way people really feel about the world around them. What they admit, what they don’t. What they detest, and what they desire. It’s always a struggle to coax wholly authentic perspectives from people—we’re conditioned to be polite, considerate, at times withholding and private.

In this 60-minute talk, Bhavik Joshi, Strategy Director and Head of our Insights Practice, will share five unconventional ways of observing and understanding the human condition, from standup comedians to co-creating with social media influencers.

Learn MoreLearn More

The Origins of Our Insights

Bhavik Joshi | Strategy Director, Insights Practice Lead

Learn More

Bryan Goodpaster | Senior Creative Director, Trends

Foresight: Turning Change into Competitive Advantage

Anticipation is today’s business imperative.

Understanding forces that will shape your business is about preparedness, not prediction. We’ve adapted the traditional foresight processes and put them to work for brands across Fortune’s fastest-moving sectors—articulating future scenerios that are both provocative and actionable to leaders and organizations.

In this talk, Bryan Goodpaster, Senior Creative Director and Head of Trends and Foresight Practice, will share how to connect today’s capabilities with tomorrow’s biggest opportunities.


Learn More

Bryan Goodpaster | Senior Creative Director, Trends

Foresight: Turning Change into Competitive Advantage

Anticipation is today’s business imperative.

Understanding forces that will shape your business is about preparedness, not prediction. We’ve adapted the traditional foresight processes and put them to work for brands across Fortune’s fastest-moving sectors—articulating future scenerios that are both provocative and actionable to leaders and organizations.

In this talk, Bryan Goodpaster, Senior Creative Director and Head of Trends and Foresight Practice, will share how to connect today’s capabilities with tomorrow’s biggest opportunities.

Learn More

Changing social, cultural and technological trends are impacting your customers' expectations. They feel empowered and expect speed, 24/7 service, immediate responses, personalization, omni-channel interaction, easy ecommerce and free delivery in hours not days.

Their expectations are changing daily, based on experiences with other companies, whether they're your competitors or not.

In this talk, Challis Hodge, head of Customer Experience at LPK, will discuss key trends shaping customer expectations, why they matter, and what you need to do to stay ahead of your competition.

UNCONVENTIONAL

INSIGHTS

ORGANIZATIONAL 

TRANSFORMATION

In these times of uncertainty, we’re all yearning for answers. How long will these influences linger? What’s next? And what challenges will we face when we get there?
 
Understanding the future starts with a deep sense of the now: the emergent sociocultural forces we’re all experiencing could interplay in a number of ways, shaping what life looks and feels like in the months (and years) ahead. In this interactive session, Valerie Jacobs, Chief Growth Officer and longtime futurist, helps you look forward and develop your Future Fluency: glimpsing potential scenarios, envisioning your business within them, understanding key threats and emerging opportunities, and strategizing your actions accordingly.
 
Using the power of foresight, learn how to immerse yourself in the future, prepare for what’s beyond 2020 and turn rapid change into opportunity—no matter what unfolds.

Valerie Jacobs | Chief Growth Officer

Becoming Future Fluent:
Glimpse Life Beyond 2020

Every organization is facing change: new consumers, competitors and business models. The key to gaining a competitive edge and driving growth? Anticipating what tomorrow’s culture and consumers expect of your businessand acting accordingly. 

But embracing change isn't a one-time effort. For winning businesses, it's an always-on mindset. We call it Future Fluency.

In this interactive session, Jacobs, LPK’s Chief Growth Officer and longtime Futurist, helps you unleash the power of foresight on your business. Together, you’ll uncover the emergent sociocultural shifts that have the greatest potential impact on your business, then strategize how to seize them to deliver growth. You’ll come away with a more dynamic and dimensional mindset, geared toward understanding and embracing change to create stronger strategic outcomes.

Learn MoreLearn More

Future Fluent

Valerie Jacobs | Chief Growth Officer

At LPK, we believe the most powerful business outcomes lie at the intersection of branding, innovation and customer experience. Our talks merge these three in fresh, provocative and high-impact ways.