© 2017 LPK, Inc. All rights reserved.
LPK is a global brand experience agency.
LPK - lpk.com -© 2017
GENEVA
MARCH 22nd | @NODO, 6:30
LOUISVILLE
AUGUST 14th | @DECCA, 6:30
CINCINNATI
SEPTEMBER 14th | @SOTTO, 6:30
'Spotting Tidal Waves'
LONDON
APRIL | @ P. Franco, 18:30
“Proof & Future”
CINCINNATI
OCTOBER 10th | @SOTTO, 6:30
Bullets Before Cannonballs
CINCINNATI
SAN FRANCISCO
OCTOBER 2nd | @FOREIGN CINEMA, 6:00
'The Benefits (and Burdens) of Being Big'
SAN FRANCISCO
LPK + P&G Alumni Summit
LPK is a global brand and innovation consultancy.
© 2020 LPK, Inc. All rights reserved. The images used by LPK are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.
© 2020 LPK, Inc. All rights reserved.
The images used by LPK are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.
LPK is a global brand and innovation consultancy.
'Bullets Before Cannonballs'
“David, Meet Goliath”
CINCINNATI
OCTOBER 30th | @SOTTO, 6:30
Improving Healthcare
CINCINNATI
LPK + Premera Blue Cross
SAN FRANCISCO
OCTOBER 2nd | @FOREIGN CINEMA, 6:00
'The Benefits (and Burdens) of Being Big'
SAN FRANCISCO
MONTREAL
MAY 23rd | @Baba Yaga, 6:30
“The Future of GO”
MARCH
Busting Innovation’s Roadblocks
ATLANTA
Bhavik Joshi, Head of Insights
Unconventional Ways of Observing and Understanding the Human Condition
We'rein constant pursuit of human truths — the way people really feel about the world around them. What they admit, what they don’t. What they detest, and what they desire.
In this 60 minute talk Bhavik Joshi, Head of Insights will share 5 unconventional ways of observing and understanding the human condition, from standup comedians to co-creating with social media influencers.
As more organizations invest in scaling their innovation capabilities, naturally they’re hiring experts from innovation-mature orgs. to help lead their efforts.
It’s a common phenomenon: Innovation Vets in Rookie Orgs.
For those vets, the challenge isn’t “getting the work done”. They’ve been around the block, know the methods and tools and have the war stories and success stories to prove it. While they have C-Suite support, the list of challenges facing these vets is unlike they've encountered before.
Innovation Veterans in Rookie Organizations
Growth.
Growth.
Increase Your Odds of Success
Answer 10 quick questions and our innovation experts will create a personalized report of tools and insights.
9 VIRTUAL WORKSHOPS TO ENERGIZE & EDUCATE
Innovation Success Probability Assessment
Your responses and information will remain private.
Leading innovators succeed by outperforming on 10 Dimensions.
Discover how you stack up against the world's best and learn how to raise your innovation project's odds of success.
Organizing an event for leaders and innovators?
Behind every great joke is a powerful insight.
At LPK, we collaborate with a community of over 2,000 comedians to harness comedy's superpower: Lateral thinking
Every corporate innovator who wants to quickly and cheaply test their new proposition live in market is faced with a choice: Use your existing brand and risk damaging its equity OR create an entirely new brand.
Many efforts fail because teams lack a common language.
LPK's '7 Steps to Building an MVB for your MVP', guides innovators through the process of building a brand that's right-sized to your Minimum Viable Product.
10 Talks
This time of year marketing and innovation leaders are planning their quarterly and annual off-site events - and searching for fresh insight and inspiring speakers.
Online or in-person, LPK's workshops and talks inspire teams, energize leaders and upskill your workforce.
to Spark your 2019 Offsite Event
LPK has 10 speakers ready to inspire your team on machine learning, AR/VR, trends & foresight, insights, cannabis, innovation and in-market experiments.
2021 Workshops & Talks
Searching for fresh inspiration and connection for your team?
Focused on employee upskilling, reskilling and training?
Claire Keys Pytlik | Creative Director
Finding Your Voice: Break Through with Positioning & Tone
Tone of voice has always mattered for brands, but it’s never mattered more. From strategic foundations to verbal expression, your brand’s point-of-view—and the ability to express it sincerely and consistently—is vital for success in today’s climate.
In a deep-dive discussion, Creative Director and verbal specialist Claire Keys Pytlik will explore the makings of a challenger brand presence. Learn how to craft a differentiated market proposition, deliver it with a breakthrough voice and continue to evolve with compelling brand gestures—ultimately driving resonance and deeper connection with your consumer.
Eric Sillies | Innovation Director
Running Business Experiments: The Why, What & How
When it comes to innovation and top line revenue growth, having an ample amount of ideas is not the problem. Knowing which ideas to prioritize and how to bring them to market is the biggest challenge innovators face.
In today’s fast-paced world, how do you validate ideas quickly, cheaply, and above all, wisely? In this talk, Innovation Director Eric Sillies will discuss our Proto-selling methodology outlining the importance, methods and best practices innovation teams use to deliver low-cost, agile, and “in the wild” learnings before investing in costly development and full launch.
Nick Partridge | VP Innovation
Overcoming the 50 Roadblocks to Innovation
The hunger for top-line growth has never been stronger. The belief in innovation’s potential has never been greater.
The harsh reality? Innovation’s failure rate has never been higher.
Led by Nick Partridge, VP, Innovation, our Roadblocks to Innovation Cards and Workshop help teams anticipate universal project pitfalls and overcome organizational barriers. Discover how to overcome and eliminate the true roadblocks as you build your innovation engine for growth.
Michael Wintrob | Chief Strategy Officer
The Next-Gen CPG Playbook for Uncertain Times
Once upon a time, CPG offered the stability of reliable growth year over year.
But the marketplace has been irreversibly altered by the evolution of technology, culture, and commerce.
In this talk, LPK's Chief Strategy Officer, Michael Wintrob, will share the eight strategies and behaviors needed for brands—incumbents and upstarts alike—to grow and thrive in this newly chaotic environment.
Nathan Hendricks | Chief Creative Officer
Understanding the True Nature of Human Desires
The most successful brands connect with their audience on a primal level, tapping the desires that drive consumer decision-making.
In this interactive session, Nathan Hendricks, Chief Creative Officer at LPK, will help attendees discover and master a model of human motivation, based on our 16 universal and hard-wired desires.
Innovation and design practitioners will find the model serves as a Rosetta Stone, unifying the varied disciplines and thinking styles required for today's gnarliest design problems.
Billy Thomas | VP Creative Excellence
Brand-Centric Experiences
The influence of a brand on business is more expansive and far-reaching than ever. At least it should be. Branding efforts today have the opportunity to stretch far beyond the creation of visual assets or even the communication of compelling stories. Instead, brands must design dynamic ecosystems that deliver relevance, utility, and meaning.
During this session, Billy Thomas, VP of Creative Excellence, will provide context for this new paradigm, cite best-in-class cases, and share “next practices” for those looking to consider the entirety of the consumer experience through a brand-centric lens.
Every organization is facing change: new consumers, competitors and business models. The key to gaining competitive advantage and driving growth? Anticipating what tomorrow’s culture and consumers expect of your business. We call it Future Fluency.
Focusing on preparedness versus prediction, Jacobs, LPK’s Chief Growth Officer and longtime Futurist, leads an interactive session to help you unlock the power of trends and foresight. Together, you’ll uncover the emergent sociocultural shifts that have the greatest potential impact on your business, then strategize how to seize them to deliver growth. You’ll come away with a sharpened sense of what’s next, and the ability to translate change into new competitive edge.
2021's MOST CRITICAL TOPICS
Unconventional
Insights
Innovation
Roadblocks
Human
Desires
Next-Gen
CPG
New Brand
Creation
Brand-Centric
Experiences
Business
Experiments
12
VIRTUAL
TALKS
TO ENERGIZE
& EDUCATE
Valerie Jacobs | Chief Growth Officer
Future Fluent
Every organization is facing change: new consumers, competitors and business models. The key to gaining competitive advantage and driving growth? Anticipating what tomorrow’s culture and consumers expect of your business. We call it Future Fluency.
Focusing on preparedness versus prediction, Jacobs, LPK’s Chief Growth Officer and longtime Futurist, leads an interactive session to help you unlock the power of trends and foresight. Together, you’ll uncover the emergent sociocultural shifts that have the greatest potential impact on your business, then strategize how to seize them to deliver growth. You’ll come away with a sharpened sense of what’s next, and the ability to translate change into new competitive edge.
Future Fluent
Valerie Jacobs | Chief Growth Officer
Tone of voice has always mattered for brands, but it’s never mattered more. From strategic foundations to verbal expression, your brand’s point-of-view—and the ability to express it sincerely and consistently—is vital for success in today’s climate.
In a deep-dive discussion, Creative Director and verbal specialist Claire Keys Pytlik will explore the makings of a challenger brand presence. Learn how to craft a differentiated market proposition, deliver it with a breakthrough voice and continue to evolve with compelling brand gestures—ultimately driving resonance and deeper connection with your consumer.
Finding Your Voice: Break Through with Positioning & Tone
Claire Keys Pytlik |
Creative Director
Running Business Experiments:
The Why, What & How
Eric Sillies | Innovation Director
When it comes to innovation and top line revenue growth, having an ample amount of ideas is not the problem. Knowing which ideas to prioritize and how to bring them to market is the biggest challenge innovators face.
In today’s fast-paced world, how do you validate ideas quickly, cheaply, and above all, wisely? In this talk, Innovation Director Eric Sillies will discuss our Proto-selling methodology outlining the importance, methods and best practices innovation teams use to deliver low-cost, agile, and “in the wild” learnings before investing in costly development and full launch.
Nick Partridge | VP, Innovation
Overcome the 50 Roadblocks to Innovation
The hunger for top-line growth has never been stronger. The belief in innovation’s potential has never been greater.
The harsh reality? Innovation’s failure rate has never been higher.
Led by Nick Partridge, VP, Innovation, our Roadblocks to Innovation Cards and Workshop help teams anticipate universal project pitfalls and overcome organizational barriers. Discover how to overcome and eliminate the true roadblocks as you build your innovation engine for growth.
Michael Wintrob | Chief Strategy Officer
The Next-Gen CPG Playbook for Uncertain Times
Once upon a time, CPG offered the stability of reliable growth year over year.
But the marketplace has been irreversibly altered by the evolution of technology, culture, and commerce.
In this talk, LPK's Chief Strategy Officer, Michael Wintrob, will share the eight strategies and behaviors needed for brands—incumbents and upstarts alike—to grow and thrive in this newly chaotic environment.
Nathan Hendricks | Chief Creative Officer
Understanding the True Nature of Human Desires
The most successful brands connect with their audience on a primal level, tapping the desires that drive consumer decision-making.
In this interactive session, Nathan Hendricks, Chief Creative Officer at LPK, will help attendees discover and master a model of human motivation, based on our 16 universal and hard-wired desires.
Innovation and design practitioners will find the model serves as a Rosetta Stone, unifying the varied disciplines and thinking styles required for today's gnarliest design problems.
Billy Thomas |
VP, Creative Excellence
The influence of a brand on business is more expansive and far-reaching than ever. At least it should be. Branding efforts today have the opportunity to stretch far beyond the creation of visual assets or even the communication of compelling stories. Instead, brands must design dynamic ecosystems that deliver relevance, utility, and meaning.
During this session, Billy Thomas, VP of Creative Excellence, will provide context for this new paradigm, cite best-in-class cases, and share “next practices” for those looking to consider the entirety of the consumer experience through a brand-centric lens.
Brand-Centric Experiences
Brand
Voice
Future
Fluent
UNCONVENTIONAL
INSIGHTS
Organizing an event for leaders and innovators?
Searching for fresh inspiration and connection for your team?
Focused on employee upskilling, reskilling and training?
Online or in-person, LPK's workshops and talks inspire teams, energize leaders and upskill your workforce.
Resonant brands are built on an enduring human truth.
We're in constant pursuit of such timeless and universal human insights— the way people really feel about the world around them. What they admit, what they don’t. What they detest, and what they desire. It’s always a struggle to coax wholly authentic perspectives from people—we’re conditioned to be polite, considerate, at times withholding and private.
In this 60-minute talk, Bhavik Joshi, Strategy Director and Head of our Insights Practice, will share five unconventional ways of observing and understanding the human condition, from standup comedians to co-creating with social media influencers.
Bhavik Joshi | Strategy Director, Insights Practice Lead
The Origins of Our Insights
Resonant brands are built on an enduring human truth.
We're in constant pursuit of such timeless and universal human insights—the way people really feel about the world around them. What they admit, what they don’t. What they detest, and what they desire. It’s always a struggle to coax wholly authentic perspectives from people—we’re conditioned to be polite, considerate, at times withholding and private.
In this 60-minute talk, Bhavik Joshi, Strategy Director and Head of our Insights Practice, will share five unconventional ways of observing and understanding the human condition, from standup comedians to co-creating with social media influencers.
The Origins of Our Insights
Bhavik Joshi | Strategy Director, Insights Practice Lead
UNCONVENTIONAL
INSIGHTS
ORGANIZATIONAL
TRANSFORMATION
In these times of uncertainty, we’re all yearning for answers. How long will these influences linger? What’s next? And what challenges will we face when we get there?
Understanding the future starts with a deep sense of the now: the emergent sociocultural forces we’re all experiencing could interplay in a number of ways, shaping what life looks and feels like in the months (and years) ahead. In this interactive session, Valerie Jacobs, Chief Growth Officer and longtime futurist, helps you look forward and develop your Future Fluency: glimpsing potential scenarios, envisioning your business within them, understanding key threats and emerging opportunities, and strategizing your actions accordingly.
Using the power of foresight, learn how to immerse yourself in the future, prepare for what’s beyond 2020 and turn rapid change into opportunity—no matter what unfolds.
Valerie Jacobs | Chief Growth Officer
Becoming Future Fluent:
Glimpse Life Beyond 2020
Every organization is facing change: new consumers, competitors and business models. The key to gaining a competitive edge and driving growth? Anticipating what tomorrow’s culture and consumers expect of your business—and acting accordingly.
But embracing change isn't a one-time effort. For winning businesses, it's an always-on mindset. We call it Future Fluency.
In this interactive session, Jacobs, LPK’s Chief Growth Officer and longtime Futurist, helps you unleash the power of foresight on your business. Together, you’ll uncover the emergent sociocultural shifts that have the greatest potential impact on your business, then strategize how to seize them to deliver growth. You’ll come away with a more dynamic and dimensional mindset, geared toward understanding and embracing change to create stronger strategic outcomes.
Future Fluent
Valerie Jacobs | Chief Growth Officer
At LPK, we believe the most powerful business outcomes lie at the intersection of branding, innovation and customer experience. Our talks merge these three in fresh, provocative and high-impact ways.
Hank McLendon | Emerging Tech Practice Lead
Leverage Emerging Tech to Your Advantage
AR/VR, Machine Learning, Blockchain, Computer Vision, Voice and IoT…
It can be difficult to separate tech hype from what's truly valuable.
And that's the driving force behind Hank McLendon's Emerging Tech Workshop. In this collaborative session, McLendon helps teams rapidly immerse and understand the potential of these six key technologies, discovering the most valuable applications for your business.
AR/VR, Machine Learning, Blockchain, Computer Vision, Voice and IoT…
It can be difficult to separate tech hype from what's truly valuable.
And that's the driving force behind Hank McLendon's Emerging Tech Workshop. In this collaborative session, McLendon helps teams rapidly immerse and understand the potential of these six key technologies, discovering the most valuable applications for your business.
Leverage Emerging Tech to Your Advantage
Hank McClendon | Emerging Tech Practice Lead